ABOUT
Because belief builds everything.
At BIZU, we help bold brands find the words that move people.
The truth behind the tagline.
The conviction behind the campaign.
The clarity that aligns teams, fuels growth, and sparks what’s next.
For years, we’ve helped visionary leaders distill what they stand for into mottos, manifestos, and movements. Not just to say something different. But to build something better.
And somewhere along the way, a pattern emerged:
The words we helped our clients find weren’t just strategic language, they became emotional anchors. They were showing up in what people were saying in boardrooms. In Slack channels. On their store walls. In founder stories. And then … on t-shirts.
So we decided to make it official.
Introducing: MANIFESTO by BIZU™
A collection of belief-led apparel & lifestyle goods inspired by the power of words, and the people who build with them.
Not merch. Not fashion. Not just more stuff. This is strategy you can use and wear.
Every piece is designed to be a daily reminder:
To lead with purpose.
To believe in impossible things.
To take the next brave step.
To speak up. Build boldly. Scale what matters.
Because when the vision is clear, your message should live everywhere.
Why we’re doing this?
For us, this isn’t a brand extension. It’s a brand expression. We believe:
1. Words build belief. And belief builds brands.
2. Clarity should be felt, not just heard.
3. And sometimes the shortest line, a motto, a phrase, a manifesto, can become the most powerful driver of alignment, energy, & momentum in your life and in business.
For Founders, Entrepreneurs, & Business Builders
If you believe business can be a force for good, and that it all starts with what you say, how you show up, and what you believe,
Then Manifesto by BIZU™ is for you.
This is belief made wearable for builders.
Apparel for the audacious.
A daily reminder of who you are, and motivation to keep moving forward.
About the Swagger & Co. Tags
It began with a past BIZU-built brand, Swagger & Co., a positivity-powered lifestyle brand, we helped bring to life to explore how belief-led language could live beyond the brand and into the everyday. The mission: spread positivity through the power of words.
Throughout that time we kept hearing: “Where can I get one of those?” And we started to realize these weren’t just products. They were momentum building, purpose-focused messages. Messages that reminded people to keep going, stay bold, and lead with conviction.
Now, we’re reintroducing these pieces under Manifesto by BIZU™, a new expression of our brand’s core purpose: To help leaders live their message, not just say it.
Some of the items in this first drop feature interior tags labeled Swagger & Co. That’s because they were part of that original production run, crafted with care, meaning, and purpose.
We had a limited run left, so we decided to give them a second life. No waste. Same premium quality. New purpose as part of Manifesto by BIZU™.
What’s Next?
This is just the beginning.
We’ll continue to launch small-batch capsule collections of belief-led apparel and lifestyle goods, each one crafted to help leaders live with clarity, conviction, and creativity.
Because you’re the sum of the ideas you surround yourself with. Whether you're launching, leading, or scaling, these pieces are here to help you show up with conviction, every single day.
